The Palm Journal

Close-up of a fitted white The Palm top styled with pink activewear bottoms
The Making of a The Palm Product: From Problem to Prototype
A product should begin with a problem worth solving, not with an empty slot in a catalog. Here is the framework The Palm uses to think about what deserves to... Подробнее...
Woman in activewear outdoors beside a clothesline, dumbbells, and folded workout pieces
Small Batches, Better Decisions: Why We Test Before We Scale
Growth is not only about ordering more. For The Palm, the more interesting discipline is learning what deserves to be scaled at all. Подробнее...
Two women in The Palm activewear sharing coffee and conversation in New York
Why The Palm Is Building Activewear and Dog Life Under One Roof
The Palm is not treating activewear and dog life as two unrelated categories. The connection is the day itself: training, walking, commuting, recovering, meeting people, and moving through New York... Подробнее...
Two women in The Palm activewear sharing coffee and conversation in New York
Inside The Palm: Building With Community, Not Around It
The Palm is growing beyond activewear into a broader lifestyle built around movement, dogs, New York life, and community. Here’s what we’re building—and how to be part of it. Подробнее...
Two women getting ready together before an active day
The Ritual of Getting Dressed to Move
The ritual of getting dressed can be the first step toward movement, focus, and consistency. Подробнее...
Woman in neutral The Palm activewear and sunglasses during a New York street-style moment
From Studio to Street: Why Activewear Should Live Beyond the Workout
Activewear should move with your whole day. Here’s why versatility, comfort, and clean design matter beyond the workout. Подробнее...
Black-and-white New York street portrait of a woman in The Palm activewear on a city stoop
Building The Palm in New York: Why the Details Matter
A brand is built long before a product reaches the final photograph. Behind The Palm are samples, fittings, supplier conversations, creative decisions, and a constant focus on the details. Подробнее...
Woman in navy leggings moving through a deep lunge in the studio
How to Choose Activewear That Actually Moves With You
Fit, fabric, stretch, seams, and support all change how activewear feels once you start moving. Use this simple guide to choose pieces for your real training and everyday routine. Подробнее...
Woman in green activewear on a New York street
From Training to the Rest of Your Day
The best activewear does more than perform during a workout. It moves easily through the rest of your day, from training to coffee runs, city walks, and everything in between. Подробнее...
A close-up of a person using a grey spiky massage ball on their leg, wearing light blue athletic shorts with a small dark blue palm tree logo.
How to Style Activewear for Everyday Life (Not Just the Gym)
Activewear is no longer reserved for workouts. Over the last decade, athleisure has become one of the most important style movements in modern fashion. Women want clothing that supports their... Подробнее...