The Palm Journal

Woman in red activewear standing with a dog and matching rope leash
More Attachment Is Not Automatically Better: What 116 Studies Say About Pets and Wellbeing
The human-pet bond is emotionally powerful, but science does not support the simple claim that stronger attachment always improves mental health. A systematic review of 116 studies found a much... Подробнее...
Woman in The Palm activewear sitting on grass with two dogs beneath a clothesline of activewear
Why Dog Walking Works Better When It Feels Like a Shared Routine
Dog walking is often framed as a chore or a fitness hack. Research suggests the relationship itself—and the environment supporting the walk—can influence whether people actually keep doing it. Подробнее...
Woman in activewear with a small dog during an everyday city walk
Harness Fit Is a Biomechanics Question, Not Just a Style Decision
A harness can look minimal and still change the way a dog moves. Research on 66 dogs found measurable biomechanical differences across harness designs, reinforcing why fit must be evaluated... Подробнее...
Woman in brown activewear holding iced coffee in New York
Why New York’s Fitness Culture Is Moving Toward Recovery, Not Just Intensity
The strongest fitness signal is not a single workout. It is the expanding definition of what counts as training: strength, Pilates, low-impact work, recovery and social movement increasingly sit inside... Подробнее...
Two women behind the scenes during a The Palm shoot
Emerging Designers Are Being Funded Like Businesses, Not Just Creatives
The 2026 CFDA/Vogue Fashion Fund is a reminder that a modern fashion brand is not evaluated only by taste. Capital, mentorship, operations and the ability to build a durable business... Подробнее...
Two women in activewear with a dog on a New York sidewalk
Dog-Friendly New York Is an Urban Design Story
Living with a dog in New York is shaped by more than pet ownership. Parks, leash rules, sidewalks, timing and neighborhood infrastructure determine how human-dog routines actually work. Подробнее...
Woman in green activewear on a New York street
Manhattan Retail Is Tightening—and That Changes the Value of Physical Presence
Prime Manhattan retail space is becoming scarcer again. For emerging fashion brands, that makes permanent stores harder—but potentially makes temporary, collaborative and experiential presence more strategically valuable. Подробнее...
Woman in light blue activewear extending through a studio movement
Why Wellness Is Taking More Physical Space in New York
Wellness is no longer only a consumer category. It is changing the physical retail map, and New York is becoming a useful place to watch the convergence of fitness, beauty,... Подробнее...
Two women in activewear walking with a dog in a sunlit New York park
Run Club Is Becoming Social Infrastructure
The run-club boom is bigger than running. It reflects a shift toward movement as a place to meet, belong and build routine—something New York makes especially visible. Подробнее...
Woman in brown activewear holding an iced coffee in New York
The Garment District Is Still Infrastructure, Not Nostalgia
New York’s Garment District is often photographed as fashion history. Its more important role is operational: knowledge, production capability, specialist labor and the possibility of making physical things close to... Подробнее...
Woman in green activewear photographed on a New York street
Why Local Production Is Becoming Strategic Again
New York fashion is re-evaluating proximity. In 2026, CFDA partnerships and city-backed programs are putting local production back into the conversation about speed, resilience and craft. Подробнее...
Woman in The Palm activewear holding dumbbells in a clean studio setting
Motivation Is Overrated: What Habit Science Says About Staying Active
Motivation is useful for starting. Habit is what reduces the number of decisions required to continue. Research suggests that automaticity develops slowly, unevenly and through repetition—not a mythical 21-day rule. Подробнее...
Woman in navy leggings moving through a deep studio lunge
Why Better Sizing Tools Don’t Automatically Reduce Fashion Returns
A 2025 study of nearly half a million fashion items found a surprising result: using a size finder did not reduce returns. The bigger lesson is about trust, fit uncertainty... Подробнее...
Woman in black and light blue activewear photographed in the studio
Can Clothing Change the Way We Think? What Enclothed Cognition Gets Right—and Wrong
The idea that clothing changes cognition became famous. The evidence is more nuanced—and that nuance is more interesting than the headline. Подробнее...
Close-up of a fitted white The Palm top styled with pink activewear bottoms
The Making of a The Palm Product: From Problem to Prototype
A product should begin with a problem worth solving, not with an empty slot in a catalog. Here is the framework The Palm uses to think about what deserves to... Подробнее...
Woman in activewear outdoors beside a clothesline, dumbbells, and folded workout pieces
Small Batches, Better Decisions: Why We Test Before We Scale
Growth is not only about ordering more. For The Palm, the more interesting discipline is learning what deserves to be scaled at all. Подробнее...
Two women in The Palm activewear sharing coffee and conversation in New York
Why The Palm Is Building Activewear and Dog Life Under One Roof
The Palm is not treating activewear and dog life as two unrelated categories. The connection is the day itself: training, walking, commuting, recovering, meeting people, and moving through New York... Подробнее...
Two women in activewear walking with a dog in a sunlit New York park
3 Signals Reshaping Fashion Right Now
A saveable market note on three forces changing fashion at once: value-conscious consumers, wellness as identity and generative AI as a new shopping interface. Подробнее...
Woman wearing black and light blue The Palm activewear in the studio
Do Sustainability Labels Actually Change Buying Behavior?
Consumers often say sustainability matters. A recent analysis of Amazon sales data offers a more interesting question: what happens when sustainability information becomes visible at the exact moment of purchase? Подробнее...
Woman in red activewear standing with a dog and matching rope leash
The Dog Is Not an Accessory: Designing for the Human-Dog Bond
The emotional bond between humans and dogs is powerful, but good dog design has to consider both sides of that relationship. Aesthetics matter to the owner; welfare, fit and freedom... Подробнее...
Two women behind the scenes getting ready during a The Palm shoot
The Next Shopping Window May Not Be Google
Generative AI is becoming a shopping interface. That changes what fashion brands need to say about products—and why precise product information may soon matter as much as traditional search optimization. Подробнее...
Fashion-forward New York portrait in a vivid red statement coat and visor sunglasses
What NYFW 2026 Is Telling Us About the Next Fashion Cycle
Seventy official shows and presentations, a fur-free policy and a dense six-day calendar make September 2026 NYFW more than a spectacle. It is also a useful snapshot of how fashion... Подробнее...
Close-up of The Palm activewear with palm logo beside the water
Why Activewear Is No Longer Just Gym Clothing
Wellness is moving from a category of consumption into a broader expression of identity. That shift is changing what activewear is expected to do—and where it is expected to go. Подробнее...
Woman in brown activewear holding an iced coffee in New York
Fashion Is Entering Its Value-With-Meaning Era
Consumers are becoming more price-sensitive without becoming indifferent to quality. The new fashion question is not simply what something costs, but whether the product can justify its place in a... Подробнее...
Woman in The Palm activewear moving through a deep studio lunge
What Apple Watch Challenges Teach Us About the Psychology of Movement
Why rings, points, competition and visible progress can make movement feel more immediate—and why the research suggests that gamification works best when it is supported by real social context. Подробнее...
Two women in The Palm activewear sharing coffee and conversation in New York
Inside The Palm: Building With Community, Not Around It
The Palm is growing beyond activewear into a broader lifestyle built around movement, dogs, New York life, and community. Here’s what we’re building—and how to be part of it. Подробнее...
Woman in activewear holding a strong mobility pose in the studio
Strength, Mobility & the Freedom to Move
Strength and mobility are not just gym goals—they support the freedom to move well in everyday life. Подробнее...
Woman in neutral The Palm activewear on a New York street holding a green smoothie and black tote
City Walks, Coffee Stops & Everyday Movement
In New York, movement is built into the day—from dog walks to coffee stops and everything in between. Подробнее...
Two women getting ready together before an active day
The Ritual of Getting Dressed to Move
The ritual of getting dressed can be the first step toward movement, focus, and consistency. Подробнее...
Woman in red activewear with dog and matching red leash
The Palm Dog Club: Why Movement Is Better Together
Movement is better together. The Palm Dog Club celebrates active routines, community, and life with the dogs who move beside us. Подробнее...
Woman in neutral The Palm activewear and sunglasses during a New York street-style moment
From Studio to Street: Why Activewear Should Live Beyond the Workout
Activewear should move with your whole day. Here’s why versatility, comfort, and clean design matter beyond the workout. Подробнее...
Woman in activewear with a small dog during an everyday city walk
What Makes a Great Dog Harness? Comfort, Fit & Everyday Movement
A good dog harness should support comfortable everyday movement and fit the individual dog well. Here are the details to consider before choosing one for daily walks. Подробнее...
Black-and-white New York street portrait of a woman in The Palm activewear on a city stoop
Building The Palm in New York: Why the Details Matter
A brand is built long before a product reaches the final photograph. Behind The Palm are samples, fittings, supplier conversations, creative decisions, and a constant focus on the details. Подробнее...
Woman in navy leggings moving through a deep lunge in the studio
How to Choose Activewear That Actually Moves With You
Fit, fabric, stretch, seams, and support all change how activewear feels once you start moving. Use this simple guide to choose pieces for your real training and everyday routine. Подробнее...
Two women in activewear walking with a dog in a New York park
The New York Dog Walk, The Palm Way
A dog walk can be movement, routine, and a small reset in the middle of a busy New York day. Here is how we think about making the everyday walk... Подробнее...
Woman in green activewear on a New York street
From Training to the Rest of Your Day
The best activewear does more than perform during a workout. It moves easily through the rest of your day, from training to coffee runs, city walks, and everything in between. Подробнее...
An African American woman in a dark brown short-sleeve athletic set and reflective sunglasses balances on one leg with arms outstretched. The clothing features exposed seams, and a small palm tree logo is visible on the shorts, against a white panel wall.
The Palm Dog Club: A Lifestyle Built Around Movement
...Some routines are built around movement. Others are built around community. The Palm Dog Club is our small way of celebrating both. For many women, dogs are more than pets.... Подробнее...
A woman in cream-colored athletic wear crouching on a city sidewalk and smiling while petting her black Doberman dog.
Why Walking Your Dog Is One of the Best Forms of Movement
Movement does not always need to be intense to be effective. In fact, some of the healthiest routines are built around simple daily habits — like walking. Dog owners often... Подробнее...
A close-up of a person using a grey spiky massage ball on their leg, wearing light blue athletic shorts with a small dark blue palm tree logo.
How to Style Activewear for Everyday Life (Not Just the Gym)
Activewear is no longer reserved for workouts. Over the last decade, athleisure has become one of the most important style movements in modern fashion. Women want clothing that supports their... Подробнее...
A woman with wavy hair wearing a black sports bra and biker shorts, performing a reverse tabletop bridge pose on a white background while balancing in clear high-heeled sandals.
Morning Walks With Your Dog: The Simple Routine That Changes Everything
Some of the best routines are also the simplest ones. Before the noise of the city begins. Before emails, meetings, and responsibilities. There is a quiet moment when the streets... Подробнее...