The Palm Journal

Movement, design, culture and the life around us. The Palm Journal brings together the ideas behind the products, research worth saving, signals from New York, and a more thoughtful conversation about life with dogs.

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THE PALM JOURNAL

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Two women in The Palm activewear sharing coffee and conversation in New York
THE PALM

Why The Palm Is Building Activewear and Dog Life Under One Roof

Why the connection is not a gimmick—the category is the life around movement.

Woman in The Palm activewear photographed in the studio
INTELLIGENCE

Can Clothing Change the Way We Think?

What enclothed cognition gets right, what failed to replicate, and why the nuance matters.

Woman in green activewear photographed on a New York street
NEW YORK REPORT

Why Local Production Is Becoming Strategic Again

New York is putting speed, resilience and manufacturing proximity back into the fashion conversation.

Woman in activewear with a small dog during an everyday city walk
DOG + HUMAN

Harness Fit Is a Biomechanics Question

Why a dog harness has to be evaluated on a moving individual—not only on a size chart.

Woman in navy activewear moving through a deep lunge
INTELLIGENCE

Why Better Sizing Tools Don’t Automatically Reduce Returns

A study of nearly half a million items reveals why fit is more complex than a recommendation engine.

Two women in activewear walking with a dog in a sunlit New York park
NEW YORK REPORT

Run Club Is Becoming Social Infrastructure

Movement is increasingly a place to meet, belong and build real-world routine.

Woman in red activewear standing with a dog and matching rope leash
DOG + HUMAN

More Attachment Is Not Automatically Better

What 116 studies actually say about pet attachment and human wellbeing.

Woman in activewear outdoors beside a clothesline, dumbbells, and folded workout pieces
THE PALM

Small Batches, Better Decisions

Why testing is not hesitation—it is how a product earns the right to scale.

Let’s build something together.

Have an idea, want to collaborate, host an event, create with us, contribute expertise, or simply tell us what you would love to see next? We believe in the strength of community and we are always open to thoughtful conversations. hello@thepalmwear.com