The Palm Journal

Woman in The Palm activewear holding dumbbells in a clean studio setting
Motivation Is Overrated: What Habit Science Says About Staying Active
Motivation is useful for starting. Habit is what reduces the number of decisions required to continue. Research suggests that automaticity develops slowly, unevenly and through repetition—not a mythical 21-day rule. Read more...
Woman in navy leggings moving through a deep studio lunge
Why Better Sizing Tools Don’t Automatically Reduce Fashion Returns
A 2025 study of nearly half a million fashion items found a surprising result: using a size finder did not reduce returns. The bigger lesson is about trust, fit uncertainty... Read more...
Woman in black and light blue activewear photographed in the studio
Can Clothing Change the Way We Think? What Enclothed Cognition Gets Right—and Wrong
The idea that clothing changes cognition became famous. The evidence is more nuanced—and that nuance is more interesting than the headline. Read more...
Two women in activewear walking with a dog in a sunlit New York park
3 Signals Reshaping Fashion Right Now
A saveable market note on three forces changing fashion at once: value-conscious consumers, wellness as identity and generative AI as a new shopping interface. Read more...
Woman wearing black and light blue The Palm activewear in the studio
Do Sustainability Labels Actually Change Buying Behavior?
Consumers often say sustainability matters. A recent analysis of Amazon sales data offers a more interesting question: what happens when sustainability information becomes visible at the exact moment of purchase? Read more...
Two women behind the scenes getting ready during a The Palm shoot
The Next Shopping Window May Not Be Google
Generative AI is becoming a shopping interface. That changes what fashion brands need to say about products—and why precise product information may soon matter as much as traditional search optimization. Read more...
Close-up of The Palm activewear with palm logo beside the water
Why Activewear Is No Longer Just Gym Clothing
Wellness is moving from a category of consumption into a broader expression of identity. That shift is changing what activewear is expected to do—and where it is expected to go. Read more...
Woman in brown activewear holding an iced coffee in New York
Fashion Is Entering Its Value-With-Meaning Era
Consumers are becoming more price-sensitive without becoming indifferent to quality. The new fashion question is not simply what something costs, but whether the product can justify its place in a... Read more...
Woman in The Palm activewear moving through a deep studio lunge
What Apple Watch Challenges Teach Us About the Psychology of Movement
Why rings, points, competition and visible progress can make movement feel more immediate—and why the research suggests that gamification works best when it is supported by real social context. Read more...
Woman in activewear holding a strong mobility pose in the studio
Strength, Mobility & the Freedom to Move
Strength and mobility are not just gym goals—they support the freedom to move well in everyday life. Read more...