Our Story

Built Through Movement. Created for Life Together.

The Palm began long before it became a brand. It began with a life built around movement.

Founder Khrystyna Markhasin has spent more than 15 years in the world of fitness—as an athlete, a coach, and a woman who learned that strength is not only something you build in your body. It is something you carry into every new chapter.

When war changed the course of her life, Khrystyna left Ukraine and began again in America.

New country. New city. New future.

She arrived in New York with experience, discipline, and a clear belief: starting over does not mean becoming someone else. It means discovering how powerful you already are.

Beside her was Luna, her Bernedoodle and constant companion. Through workouts, city walks, travel, and quiet moments at home, Luna became part of the rhythm of Khrystyna’s new life—and part of the idea behind The Palm.

Khrystyna saw that women were constantly moving between different versions of their day: training, working, walking their dogs, meeting friends, traveling, and building lives of their own. Yet the things they carried and wore rarely reflected the whole picture.

So she created The Palm.

Founded in New York, The Palm brings together elevated activewear, studio-to-street essentials, and thoughtfully selected products for dogs. It is created for women who want strength, femininity, and ease to exist in the same wardrobe—and for the dogs who share the everyday journey with them.

This is not a brand built around perfection.

It is built around becoming.

Becoming stronger. Beginning again. Moving through the world with confidence. Creating a life that feels as good as it looks—and sharing it with the companion who is always ready to move beside you.

The Palm is Khrystyna’s next chapter.

And an invitation to begin yours.

Move beautifully. Move together.

— Khrystyna Markhasin
Founder, The Palm